Pay Per Click Service

Google AdWords

• Advertise to people searching on Google and Google's advertising network • Reach people actively looking for information about your products and services online • Easily control costs - pay only when people click on your advertisement

These days' consumers have much more power than they used to have over what kind of marketing messages they receive and when they receive them. If you want to succeed in the business you have got to reach out them in new ways.
Google accounts for 57% of searches in United States and 61% of searches worldwide. Google Search engine is Very popular among customers researching products or services whether they plan to buy online or offline.
• 76% of people uses Google Search engine to research or purchase financial services. • 54% of people uses Google Search engine to research for General products. • 84% of people uses Google Search engine to research professional services.

• You can choose your relevant advertisement words for marketing
• Words and phrases that relate to your business
• And your advertisement appears when people conducts search using those key words.

Unlike traditional advertising viz., print, radio or yellow pages ad words features click per cost pricing meaning you pay only when potential customer clicks on to your ad to connect to your business. In other words you pay only when your advertising actually works so you are always in control of your marketing budget. You can decide how much each customer lead each clicks is worth to you and you can spend as much or as little as you would like in some cases as low as 5 cents per click.
Ad words lets you target the specific geographic area so that they appear only in the geographic area that you want to reach. You can select an area as small and focused as your zip code or as vast as the whole country or you can target the entire world.
You can track the performance of your ad and come to know which key word is driving most traffic to your business. Ad word makes it possible to concentrate on highest performing key words. You can also keep track of the amount you are paying associated with each key word.

Google Analytic

Google analytics integrated seamlessly with Google Ad words and help you get the detail understanding of ads and who is clicking on your ads and what they exactly want from your website as well as which ads and keywords resulting in the most additional revenue for your business.
You can decide your key words and once your account has been set up for cost per click pricing you pay onlywhen someone clicks on your advertisement.
Whether you do business online or offline or both Google ad words help you to connect with customers and grow your business.

Google AdSense

Maximize your site's revenue potential with contextually targeted ads
Customize ads to complement the look and feel of your site
Track the success of different formats and locations with online reports.

Google AdSense is a program run by Google Inc. that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2011, Google earned US $2.43 billion ($9.71 billion annualized), or 28% of total revenue, through Google AdSense.
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google AdWords. AdSense has become a popular company in creating and placing banner advertisements on a website, because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To fill a website with advertisements that are relevant to the topics discussed, webmasters place a brief HTML code on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. AdSense publishers may only place three ad units per page.

Some webmasters put significant effort into maximizing their own AdSense income. They do this in three ways :

1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements.

Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.

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